This Diwali PVR Cinemas Launched India’s First Fully Digital Loyalty Program With The Star Cast Of ‘SECRET SUPERSTAR’

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New Delhi News : PVR Cinemas, India’s largest and most premium film exhibition company marks its 20th year in business by introducing PVR PRIVILEGE, a class-leading loyalty program for its ever-growing patron base (currently at 75 million). The loyalty program offers members an enriched array of first-class redemption opportunities and enhanced benefits. To support the launch of PVR Privilege, PVR is offering Food & Beverage vouchers of the same value as the activation fee, so that the membership is at zero cost to new members at its 131 properties nationwide comprising of 600 screens.

The event also witnessed the presence of special guest of honor, Bollywood actor Aamir Khan & Zaira Wasim. Amir Khan talked about his upcoming film SECRET SUPERSTAR, which has a unique storyline written and directed by Advait Chandan. The film is a musical drama film. The story revolves around Insu (Zaira), a young Muslim girl, who aspires to become a singer but faces restrictions from her conservative father. She happens to cross paths with a musician, which unfolds into an exciting journey. Also, Amir commented on the ban on the crackers and said, “I myself celebrate Diwali with great zeal but I do agree with the decision of the government. One should not burn crackers and celebrate without suffocating others.”

“We are pleased to debut PVR Privilege, our loyalty program, which is designed to be one of the most rewarding programs in cinemas. It will enable members to enjoy a remarkably simple and a fast way to free tickets or F&B offerings at PVR Cinemas. By being an early mover in offering a loyalty program, PVR continues to enhance the movie-going experience for PVR’s valued guests” said Sanjeev Kumar Bijli, Joint Managing Director, PVR Ltd

The PVR Privilege program is India’s first fully digital cinema loyalty program and offers the following consumer privileges and benefits:
· Reward points on each purchase of tickets or food and beverages
· Automated conversion of Reward points into vouchers that can be used to pay for tickets and F&B
· Personalized offers, and services at cinemas
· Bonus points during special occasions
· Easy to use, with a QR-code based virtual card in App, Website and at Cinemas


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