New Delhi, 22nd February 2021 : Caring about the environment is, thankfully, becoming a norm as the environment is in a state that needs immediate attention. There is plenty of data being published through valid information and resources every day that keep shedding light on how much waste people produce, specifically plastic products and how this is adversely affecting our environment. In a day, the average human produces around 4.5 pounds of garbage. It is getting much harder to get rid of the amount of waste that is increasing with such an alarming rate.
It is so easy to pick up foam or paper plates or to use a to-go container when in a pinch but everything turns into waste once used and eventually end up in a landfill or in an animal’s habitat where it shouldn’t be. Regular paper plates can quickly get decomposed but it comes with the cost of cutting down trees and the foam plates and the plastic cutlery taking even longer to decompose.
Prakritii was incepted in 2011 with a unique concept to reduce the rapid rise in waste creation by using 100% biodegradable tableware and cutlery. The company uses naturally shed leaves from Areca (Palm) trees to make tableware which is eco-friendly and safe for the environment. With the aim to provide eco-friendly products to cutting down the rate at which pollution is destroying the environment, Prakritii endeavours to build a brand that resonates socially- responsible behaviour.
Vaibhav Jaiswal, Co- Founder & Director of Prakritii said; “I and Amardeep, Co-Founder of Prakritii, always wanted to start an enterprise that would not harm the ecological balance. We explored the options and concluded what we wanted. Eventually, we shaped our dream as “Prakritii – Cultivating Green” an idea which changed our life for good. We realised that cheap plastic and thermocol is the root cause of growing carbon footprints causing imbalance in the ecosystem. Industrialization has left us yearning for the time when we used to eat food on banana leaves. We thought on the similar lines and came up with the idea of making plates and other household items out of Areca Palm leaves. Thus, our business venture is based on a sustainable outlook towards the environment.”